Target markets

The criteria employ to develop the foodstuff segment for R.J. Reynolds Tobacco Co.s new brand of cig artte called Dakota is mainly that of demographics, and psyhcographics. The scratch food mart in this case appears to be poorly educated, virile squ be(a) females age 18-20, who enjoy be around their boyfriends and doing whatever their boyfriends atomic number 18 doing, for example going to het up Rod shows, Tractor Pulls, cruising, and going to parties. This stain market was most presumable selected for two main reasons. The start-off is because of the enormous profits to be gained from this particular chemical throng and the pass for is because of this companys neediness of emergence and low self-regard.          The merchandise st esteemgies used in this article understandably define demographic and psychographic market partition. Demographic segmentation consists of gender, age, income, family size of it, family career cycle, occupation, and education. The target market in this article consists of females, age 18-20, single, with no more education than high school. This matches most of the criteria for demographic segmentation. Psychographic segmentation consists of identifying certain lifestyles establish on the consumers value, activities, interests, opinions, and demographics. This article conveys that these women are Strivers, which means they are unsettled of self and need praise from others.

This conclave also seems to be search of some geek of relief from their live lives (relief seekers). all in all of this data provides an idea of this groups values as head its activities and interests. Which makes this targeted group so vulnerable to baccy companies marketing efforts.         This market was selected because of its size and begetth, and also probably because of this groups lack of education. This group of females aged 18-20 are the only when group of Americans whose drift of fastball continues to increase. The reason why this groups rate continues to grow is because... If you want to get a full essay, hostelry it on our website: Ordercustompaper.com

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