Two Wheeler Automobile Industry TVS Motor Company Limited

STRATEGIC MANAGEMENTSubmission onInstitute of Rural Management AnandTABLE OF CONTENTSPage No. 1. Introduction51.1 Industry52. big Environment epitome62.1 Pestel Framework62.2 abridgment of the ready Environment92.2.1 Factor foodstuff condition92.2.2 beseech condition92.2.3 Related and supporting industries102.2.4 private-enterprise(a) Rivalry112.3 fundamental Drivers of Change112.3.1 Short depot (within 5 classs)112.3.2 Long term (> 5 years)112.4 Porter?s quintette Forces Framework122.5 strategic stem Analysis132.5.1 pedal segment132.5.2 Scooterettes segment132.5.3 Mopeds segment143. COMPANY ANALYSIS153.1 Mission and Vision153.1.1 Mission153.1.2 Vision163.2 Strategic Business Units163.3 imaging Analysis173.4 Strengths and Weaknesses193.5 SBU Strategies213.6 Corporate-SBU roles and relationships223.7 Strategies, armorial bearing and methods233.8 Study of organization coordinate and suggestions for structural changes to appliance strategies243.9 election allocation plan and controls to follow up recommended strategies254. Conclusion26LIST OF ANNEXURESS. No.

TitleI determines and Duties: Two wheelersIIProjected deal for selected vehiclesIIIVehicle Owners Availing of bring from Financial InstitutionsIVAuto Finance (June, 2002)VSIAM study on gross gross gross sales of automobiles April - August 2004VITVS: Financial motion 2003-04VIIMarket partings of Major Players in pedal marketVIIIMotorcycle Market Segmentation ? Price BasedIXTVS: New intersection launchesXR & type A unit; DXITVS: Value range of mountains AnalysisXIITwo wheeler Exports from India, 2003-04XIIIChange in piece of writing of cardinal wheeler market over 5 yearsXIVTVS: swage ease up up in the year 2002-03XVMarket portion: MotorcyclesXVIMarket Share: MopedsXVIIMarket Share: ScooterettesXVIIIParenting MatrixXIXStrategy ClockXXStrategic aggroup Analysis - MotorcyclesXXIStrategic Group Analysis ? ScooterettesXXIIStrategic Group Analysis - MopedsXXIIIStrategy study DirectionsXXIVBCG MatrixXXVTVS: Market Share (%)XXVITVS: changing product pen; capacity of 4 stroke vehicles in total vehiclesXXVIITVS: ExportsXXVIIITVS: poise tab as at 31-03-2004XXIX TVS: improvement and loss chronicle for the year ended 31-03-2004TWO- WHEELER locomote INDUSTRY1. IntroductionThe two-wheeler industry in India has to a great extent been cause by the maturation of the industrial policy of the country. The two-wheeler industry in the nineties was characterized by an growth in the number of brands operational in the market which caused firms to model by on the basis of product features and increase in sales volumes in the motorcycle... If you want to get a lavish essay, graze it on our website: Ordercustompaper.com

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