Ebay Case

CASE STUDY MRKG 2374 Marketing occurrence Studies Ebay 3/10/2012 moulding the Issue: The problems with disappointed buyers complain about issues with transaction, refunds, shipping and lymph gland service. History & range: Ebay was founded in Pierre Omidyars San Jose sprightliness room back in family 1995. In September of 1998 eBay has its sign public stock offering. In July of 2000, a grand baseb solely game card sold for 1.2 one thousand thousand dollars. This was the highest paying selleer in eBays history up until that point. In May of 2001 eBay resolved to ostracise the sale of any full point related to horror including earn from murders, crime scene memorabilia, and set to view executions. The Website Half.com was bought by eBay in 2000 and fully integrated into eBays tissue community in 2001. In October of 2002 eBay acquired Paypal Inc. for 1.5 gazillion dollars. Paypal is the preferred government agency of making payments for eBay auctions and is growing in popularity for other Internet uses. By the year 2004 eBay had realise 3.3 billion dollars in revenue. Over one hundred thirty-five million citizenry universal use eBay.  Strengths: largest electronic auction website (leader of online auctions), no arguing in online auction field, good guest relationship management, innovations.

Weaknesses: scientific outgrowths, solitary(prenominal) online service, shipping. Opportunity: expansion spherically, mod markets, usage of internet. Threats: consumer self-assertion, competition(in online shop not in online auction), economical downturn worldwide. SWOT psychoanalysis: Currently, all online businesses need technological development, which consumers be waiting from them either. It go by bring ebay more confidence of consumers. Using its reputation Ebay planetary house jump into developing global market that will development annual revenue of the company. competition is important aspect for Ebay, where rivalrous advantaged online companies as Amazon.com, Yahoo, Bitz, etc. dissipation signifi cleart role in this field. Economic downturn can be one of...If you subscribe to to get a full essay, order it on our website: Ordercustompaper.com

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