Marketing concept and Marketing & Communications: 7-Eleven and Coca-Cola

1.0 IntroductionIn the range of market, there ar numerous theories and models. Each of them has similarities because of beingness part of the same field. The merchandising pattern and merchandise communion theory are deuce focal points in the selling which reach far-reaching influence for a company or physical composition. Inevitably, it is lite to be conf utilise amid the trade image and the marketing communications in such a wide mount of marketing and it is important to clearly understand the different between them. In fact, although the concepts of the marketing and marketing communications are different, they are sex act to each other closely. The essay bequeath evaluate the stone pit subject which is clearly deposit the marketing concept and marketing communications by analyzing two companies (7-Eleven and Coca-Cola) which have successfully used these concepts into their business and the recommendations will be outlined at the end. 2.0 The marketing ConceptI n all(prenominal) market or industry, the communal objective of every organization is to avenge the client plow for and it is said that a satisfied customer is regarded as a constant opening of profit for an organization. There are many another(prenominal) definitions of the marketing concept and most of them are focused on meeting the customer needs. It can be clear mum deeply by following theories form different researchers.

accord to Malcolm (2002), the marketing concept is referred to customer orientation which implies that all the activities of an organization are goaded by a desire to satisfy custome r needs and the customer orientation has bec! ome the determining factor of implementation of the marketing concept (Satyendra, 2004) which aimed at customer enjoyment as the pick up to satisfying organizational goals (Kotler, 1972) due(p) to a number of organizations furnish similar products and services at very competitive prices at heart the same market. completely theories above focus on the customer as a... If you call for to get a full essay, crop it on our website: OrderCustomPaper.com

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