Service Quality in Major Chains Supermarkets and Farmers’ Markets

SERVICE QUALITY IN MAJOR CHAINS SUPERMARKETS AND FARMERS MARKETS The welkin of retail trade is traditionally strong and prominent in the Greek economy. Besides that, it is a special field which gives adept scope to the science of marketing. This happens due to the proximity of commercial enterprises with the consumer. In this thesis, we have to examine particularly the sector of supermarkets and farmers markets because they help to the tillage of strategic movements, trade and competition policy. Moreover, they affect a magnanimous range of stakeholders and have direct social and economic consequences. The acuate competition and the rally of forces to hard cores, have highlighted the service life at important means of obtaining at the same getaway clip a competitive advantage in these twain sectors. The role of this research is to study the degree of customers cheer by the choice service of supermarkets and farmers markets and compargon the differences.
To achieve this goal, articles and books were collected about the woodland of services and simultaneously a statistical survey was held by tone of voice services, using a questionnaire, to evaluate the degree of customers joy to major supermarkets and farmers markets, by. The structure of the questionnaire was based on the model of SERVQUAL. The conclusions ar of particular interest, especially as regarding the differences between the age groups in the sample. The research findings have practical utility in the administrations of supermarket line of work and farmers markets, in an effort to ensure the maxi mum possible mirth to their customers. ! Important Terms: service quality, quality dimensions, measuring the quality of customers, satisfaction, carve up of the supermarket, branch of farmers markets.If you want to get a full essay, order of battle it on our website: OrderCustomPaper.com

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