Describe What Effects Australia’s Concentrated Media Ownership Structures May Have On The Content Available In Commercial Media.

Concentrated Media Ownership and its ImplicationsMost industrialized societies understand that monopolies atomic number 18 generally harmful to the average consumer , and umpteen bring on taken rate to protect the consumer from price gouging and other(a) related misbehaviors of monopolistic companies . regrettably , the media can also be a monopoly . If a reach of media providers is controlled by a small number of companies or individuals , the regime issue can be equally as negatively charged to readers and viewing audience , the consumers of media . Thus , this type of turn media letership in Australia mischievously limits the type of programme available to the readers and viewing audienceConcentrated media depart power in Australia affects consumers in two realms : the entertainment industry and the instruc tion industry . The bailiwick in both of these realms is severely special(a) by concentrated media ownership . With television programmers vying for ratings , the station be going to present populate a big battery-acid of what sells . The diversity of programming will suffer , with shows that focus on education , the humanistic discipline and tender issues suffering in lieu of violent offensive activity dramas , sexual sitcoms and other saleable programs . According to Ted Turner , a media mogul himself , Media companies have gotten so large and concentrated that an sovereign voice has an just about impossible time endureting started in any kind of meaty agency , and that s a broad tragedy for our country (Lieberman , 2003 . The answer is a whole group of the same old thingWith an purge wider impact is the intelligence operation media . The watchword media has change by reversal the 4th estate in the eyes of umpteen , as it is present to watch and repo rt issues of political and social concern . ! According to media analysts the media plays a vital role in linking citizens and the state (text , 2006 ,. 41 . Unfortunately , when the media companies sound monopolistic or oligopolistic , these wide ranges of news coverage diminish .

Political affiliations become to a greater extent important than objective reporting while yellow(prenominal) , dramatized news becomes the norm because it is what sells advertisementsRalph Nadar , a prominent economic expert , fears that this reduce , which is the norm in Australia , especially after the amendment to bequeath companies to own multiple place or newss in a vi rtuoso market , will lead to a dumbing crop up and in conclusion to censorship of certain content . It will lead to more absentee , remote , syndicated , and automated control of local anaesthetic TV stations , warns Nader (Benjamin , 2003 . The frightening thing is that media can level affect policy because the elected officials , with the support of the TV stations , ultimately retrovert the laws for the state (text , 2006 ,. 32At its worst , the media can very determine what people believe This happens for two reasons . First , if the media does non report news then the public does not slam the facts . Secondly , the way the media spins the news via the reports it airs affects the interpretation of the events . This has imposing implications for all viewers . The nation s most powerful media companies are trying . to reach control over the news and tuition that Americans are...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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