Harley Davidson

Executive Summary of Harley Davidson, Inc. Harley Davidsons(HD) current strategy is to continuously advance their managerial and production processes in order to keep be low, efficiencies superior and create quality for their consumers. HDs two largest products ar motorcycles and unskilled vehicles. In 1982 HD had a loss in net income of to a greater extent than $20 meg. However, in the years 1987-1989 HDs net income has been a official $21 million, $24 million, and $33 million respectively. The increases in capital come down allow the comp some(prenominal) to have the funds to forge for any future investments or pay off debts. The last mentioned was do in 1989 when the company decreased their debt/equity dimension from 55% to 40% by repurchasing over $37 million of debt. approximately of the strengths that have enabled HD to achieve certain levels of financial succeeder are good senior management and brand allegiance. slightly of managements accomplishments emba rrass the implementation of JIT and MAN systems. These systems have resulted in such(prenominal) things as reducing inventory by 67% and change magnitude defects per building block by 70%. HDs brand loyalty is an additional asset. musical composition HD has always been a pop American brand name, in the past it was always associated with the rougher part of American consumers.

However, in the give out decade HD has begun to crystallize huge inroads with the more affluent members of troupe such as bankers, doctors, and engineers. In doing so they are at a term able to supplement their motorcycle sales with pr oducts ranging from clothing to tamp goods! all stamped with the HD logo. As far as internal weaknesses, holiday Rambler is number one. Demand is declining in this industry and the market already has three worthy competitors. This company was acquired to diversify the risk of seasonal worker motorcycle sales. However, both RVs and motorcycles are dependent... If you want to take a full essay, order it on our website: OrderCustomPaper.com

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