Integrated Marketing Communications Plan

INTEGRATED MARKETING COMMUNICATIONS PLAN A. ADVERTISING advertizement refers to the paid packaging of goods and services through a sponsoring organization or come with. While marketing has the objective to choose markets that have the capacity to corrupt a harvest-feast, normalize, on the other hand, is the paid communication through which applic sufficient study ab by the product is conveyed to potential consumers (2001). In a oecumenical sense, the rootage designs to persona nationalise in order to be adequate to impart to interested Christian women aged 13-45 the availability of slots in the spotless muliebrity pageantry.In a way, advertising will also be subject to provide critical information regarding the Virtuous Woman vaunt. The power believes that when the advertising campaign for the Virtuous Woman Pageant is achieved effectively, this can lead to an increase interest for Christian women to join the pageant. There atomic number 18 commonly triple mai n objectives of advertisements (1) conveying relevant information regarding a limited product or service (2) persuading consumers to purchase the advertised product and, (3) keep the company under the watchful eyes of the public (2002).But in this particular case, the generator inventions to mix the elements of all three objectives. Since the Virtuous Woman Pageant is a relatively new event, then it essential be supported with enlightening and persuasive ads. Evaluation of Advertising 1) Advantages The existence of Internet and the continued gyration in the world of Information Technology be certainly confirmative signs for the successful advertising campaign for the Virtuous Woman Pageant. For instance, the author plans to use Popup ads and email ads as a form of online advertisement. ) Disadvantages In recent years, the public opinion regarding advertising has become very negative. They view it as a medium that only promotes lies. This is of course contrary to the purpos e of advertisements to encourage the sharpen market to patronize a particular product or service. Nowadays, virtually advertisements are either perceived as merely stating opinions or delineation a product or service in a whole distorted idea away from reality. It is his alarming situation regarding the true objectives of advertising that could lead to an increase in the responsibilities that the author and the organizers of the Virtuous Woman Pageant would face. B. PUBLICITY Publicity is a term that is closely related to public relations. While public relations refers to the proper attention of all elbow room of communication among the companies and the lot involved, advancement, on the other hand, is the careful management of a product or services means of communication between the company and the habitual public. Therefore, it is basically an informative process.However, its main objective is the promotion of products and services being offered by a company. Thus, a publ icity plan is being made along the process in order to invite excellent press c all overage for the companys products (2003). The author and the organizers plan to issue a press release regarding the launching of the Virtuous Woman Pageant, but other methods including Internet releases are in the authors options. However, in order for these tools and techniques to be effectively utilized by the media, they must be able to generate a great interest from the public.For this to happen, the author and the organizers of the Virtuous Woman Pageant plans to manipulate the press release in order to be a perfect match to the Christian women. The author believes that the most successful publicity releases are often related to topics that the general public can intimately relate to. Evaluation of Publicity 1) Advantages The advantages of publicity include having low bells, and its credibility. New technologies such as web cameras and crossway are gradually changing the cost-structure. ) Di sadvantages The disadvantages include the lack of control over how the releases will be used, and the accumulation of frustration regarding the low percentage of releases that are being accepted by the media. C. PERSONAL SELLING Sales are an important part of any commercial transaction. The most common undertake to personal merchandising pertains to a systematic process of continuous further measurable methods in which the person divvy uping describes his offered products or services in such a way that the buyer will be able to visualize ow to benefit from the offered products or services in an economic way. merchandising is basically a part of the implementation procedures of marketing. It often forms a particular grouping within a corporate structure, employing independent specialist operatives know as salesmen (2003). The continued interrogation in order to understand a consumers goal as well as the establishment of a set of feasible solutions by conveying the necessary inform ation that convinces a buyer to achieve his goal at a reasonable cost is the main responsibility of the sales person.On the other hand, the main objective of professional sales is to be able to know the needs and satisfy the wants of consumers effectively, and consequently convert possible customers into actual and reliable ones (2002). Evaluation of Personal change 1) Advantages Some of the distinct advantages that the author sees in the use of personal selling as an IMC tool for the Virtuous Woman Pageant include the immediate access to feedback, the persuasive nature of the endeavor, the option of choosing a target sense of hearing for the sales person, and its capability to give detailed information. ) Disadvantages Personal selling whitethorn have the tendency to become extremely expensive per exposure, and the gathered information may be different among the sales persons involved. It is a well-known situation that the main objective of selling is to help a consumer achie ve his / her goals in a reasonable way. However, this is not always the case. For instance, Christian women can easily be persuaded by outside factors to join the Virtuous Woman Pageant that normally does not have any interest to them.Some sales people are being commanded by their mother companies to sell to consumers odd products that they dont inevitably need. This anomalous behavior is being supported by incentives of sales force out to increase their total number of sales, incentives from the companies of service providers to sales personnel to sell their products where other similar products offered by competitors are offered, and the incentive to sell a consumer a product that is in need of being wiped out.CONCLUSION The results of the analytic thinking carried out on the proposed IMC tools that would be used for the Virtuous Woman Pageant indicated very significant effects, even amidst the threats of unrest. Therefore, we could conclude that the IMC tools could still be ex pected to loan to the successful launching of the Virtuous Woman Pageant. The review of the capabilities and resources of the IMC tools revealed very slight inconsistencies regarding the overall strategies.This is coherent with the traditional inside-out approach. However, the need to reconcile both the inside-out and outside-in approaches becomes imperative now for the author and the organizers of the Virtuous Woman Pageant. The analysis among the environment as well as the capabilities of the IMC tools revealed certain gaps, most of which are biased towards the environment.However, these gaps paved the way towards determining a number of recommended strategical options to secure the competitiveness of the IMC tools. Also, the author and the organizers of the Virtuous Woman Pageant has to strike a balance between adherence to internal forces within the management and to the changing forces of the environment in order to implement such strategic options Read more http//ivythesis . typepad. com/term_paper_topics/2009/11/integrated-marketing-communications-plan. htmlixzz29wJi0bUf