Pest Essay

Hong Kong is governmentally stable, there would rarely be any political factors that will interrupt and s junior-grade down the companys growth. Hong Kong doesnt have goods and services tax so this allows McDonalds to have lower expenses and they cigaret maximize their profit. The international operations of Mcdonalds are highschool schoolly influenced by the individual state policies enforced by each government. Economic- The economic whirl has caused Hong Kong to enter the nook stage in the economic cycle.Therefore the demands for low price aliment increase tremendously and this benefited McDonald, since the nutriments are cheap and the fictional character is guaranteed. Inflation has caused McDonald to raise meal price, in long term, as puffiness raised to a point that it will be too valuable and McDonald will lose its large customer base. But still Mcdonalds is still a commercialise leader and it got a very (high)large commit market. low cost more incomes. The rate a t which the economy of that special(prenominal) state grows determines the purchasing power of the consumers in that country.Social- McDonald is a fast food restaurant company so they can perform their services in a short period of time and this fits with the fast paced lifestyle in Hong Kong. In the past few years Hong Kong people are more aware of healthy eating, so they stay away from high calories and high cholesterol food. McDonald tries to prevent the loss of customer by adding healthier food in the menu such as salads sweet corn. Working at bottom many social groups. subjoin employments. Technology- Hong Kong has a well developed deportee system, especially the airport that has airlines that connects to different part of the world.Their food supplies can be delivered from all around the world in a short period. Computers and pert cashiers are used by the employees so they would not get deep in thought(p) and they are provided with customized database management system. They also have Wifi provide in every McDonalds also, its very convenient for people that is using laptop. Quality backpacking and standards. Advanced technology development. Local manufacture using foreign supplies. talent Strong brand name, image and reputation- Clean environment and play areas for children (bday companionship provided)- 24 hours- Customer intimacy-Product innovation- Supplier integration Weaknesses High rung turnover (food going to waste)- Unhealthy food image- execrable depth and comprehensiveness of product- Unbalanced meals (mostly meat, amount of fruit or vegetable not much) Opportunities din into Tier 2 and Tier 3 cities- Growth of the fast-food industry- Worldwide deregulation- Low cost menu that will attract the customers- Freebies and discounts- Can open up online service for customers Growing health trend (fresh burger or healthy dessert) Threats Increase competition from local fast food outlets- Mcdonalds competitors threatened market share of the company both internationally and domestically- Health issues Health professionals and consumer activities incriminate Mcdonalds of contributing to the countrys health issue of high cholesterol, heart attacks, diabetes and obesity- Lack of choices (customers will change their taste anyday)- Global recession and fluctuating foreign currencies- Fast-food chain industry is expected to struggle to hit the expectations of the customers towards health and environmental issues