Careful Media Selection Contributes to a Successful Campaign for British Airways :: Business Management Studies

Careful Selection of Media Contributes to a Successful driving for British AirwaysWithin BA they understand that the most powerful peter to secure apersuasive nitty-gritty across is by and through media publicize, media ad allows BAs message to capture wide audiences dependingwhich suit of media it is. The media mountain contribute mass targetaudiences which is very useful for objectives like change magnitudecustomers and capturing wider target groups this means in some other wordsgetting BAs message across to wide range of the population.Depending on the attribute of media advertizing enables BA to getrecognized as well as lets the public know about their activities, but varied media has different set up and batch attract certain peoplethis means in other words the contribution of the different media hascertain results like for example when advertising in a sports magazinethe message gets to that magazines audiences which might be 18 35healthy living individuals. By using different and to a greater extent than oneadvertising media helps the company to attract different and widertarget groups, which go out then help them to get a successful campaignthrough effectively communicating to their target groups.There are different theatrical roles of promotement media that companies use to overtake to their customers and potential customers, each of thedifferent types of media has an advantage which can help promotionalcampaigns to be more accurate in getting messages across to targetgroups. The different advertisement medias are Newspaper advertisements this type of advertisement contributes toa campaign a clear message whether it is through an image or simpletext, it helps promotional campaigns to reach newsreaders depending onthe type of newsprint ( topical anaesthetic, or national). A local newspaper enablesthe BA to communicate to local residents readers this means in otherwords through local newspapers this advertisement method helps BAsprom otional campaign to get publicity within the city or localresidents. National newspaper like for example The Sun gets themessage across to wider readers across UK to work out BAs advertisement.Newspaper media advertisement attracts readers such as old(a)generation because they tend to read more than the younger generation. TV advertisement for BA this is the most effective way ofadvertisement and getting the message across to wider target groups,this methods contributes to the success of promotional campaign aoptical expression of BAs services by using colouring material and live motionadvertisement. This methods enables the individual person who iswatching a definition of the service that BA is advertising andvisual features which might be appealing. The different audiences canbe targeted through careful planning of what channel to advertise