Analysis and critique Essay Example | Topics and Well Written Essays - 750 words

Analysis and critique - Essay ExampleLaunching of the commercial for Fords the new redesigned 2013 Mustang was the first time, that Ford promoted its muscle political machine since it launched the Mustang V6 in the year 2010. This paper is an analysis of the 2013 Ford Mustang Commercial. The commercial was created to work in tandem with Mustang Customizers success, as well as the downloadable app that distributively(prenominal)ows all visitors to body-build or customize their own Mustang. This can be done by selecting colors, decals and accessories to complement an already impressive design. Mustang car owners are a unique marketplace with independence thus like their cars to reflect the personalities that drive them. The Customizer site pays homage to this fact about Mustang owners. The Ford Mustang 2013 commercial was mainly aimed at Mustang owners and enthusiasts. Conventional advertise normally revolves around the product not the client, thus by highlighting how one can cus tomize their Mustang, the target was surely the Mustang enthusiasts. Companies will seek to fluff the benefits and performance of a product, seek to sell their items, and expound on how the product will make life better. Mustang owners are very passionate where their cars are concerned and, rather than just show benefits and features, the new commercial aims at attracting Mustang enthusiasts to the fact that a car is an extension of them. The commercial aims at showing all Mustang enthusiasts that they all consider an inner Mustang just waiting to be released. The video commercial for the Ford Mustang was quite successful in attracting enthusiasts to its customizer site. Since the fall, the customizer site, as well as its apps, has been acquiring very popular, getting more than four million creations of digital Mustangs created (Karotki 1). This has been coupled to a sixty-two percent increase in the Ford Mustangs social meshwork community, especially facebook. Facebook has seen a jump from one million six hundred thousand fans to two million six hundred thousand fans. The apps downloads have shot to over two hundred thousand, with twenty-five percent of all Mustang digital customizations occurring through a mobile application. The results are a confirmation that the voltage seen by Mustang, creating a social platform allowing owners of Mustang cars to have some fun with the Mustang brand, was further enhanced by the commercial. The social platform also allows them to interact with each other and share Mustang design tips. The advertisement has succeeded in directing its customers to the Mustang site, which was what it set out to do in the first place. The commercial, especially the constantly changing designs and bonny color schemes, have allowed owners to build the Mustang V6, Boss 302 and GT by simply choosing from decals, wheels, trims, and various colors (Karotki 1). The Mustang enthusiasts have been attracted to the customizer page battle, by showi ng the power of interaction as the car cruises down the streets, where they can compete against each other. While conventional marketing might have dictated that Mustang utilize its revenue on promoting the Mustangs revised design, the V8 with four hundred and twenty horse power, or the companys history, they did not do this. Instead, the company chose this commercial to tout Mustangs personalization reflection by constantly changi