Sunday, July 28, 2019
EXAM # 2 - Dunkin Brands Group, Inc. (DNKN) Research Paper
EXAM # 2 - Dunkin Brands Group, Inc. (DNKN) - Research Paper Example According to the firmââ¬â¢s 2013 Annual Report the specific strategy offers to the company the following advantage: being released from the costs related to the daily operations of its restaurants, the firm is able to emphasize on sectors that are critical for the business success, such as ââ¬Ëmenu innovation, marketing and franchisee supportââ¬â¢ (2013 Annual Report, p. 1). The above strategy of Dunkinââ¬â¢ Brands Group can be characterized as an ââ¬ËAnalyzerââ¬â¢ strategy (Daft 2010, p.71) since the following term is met: the firm keeps certain parts of its strategy stable, such as the use of franchise, while other parts are continuously updated; the continuous changes on the firmââ¬â¢s menu are examples of this practice. Moreover, the overall strategy of the firm can be characterized as aligned with the rules of geocentrism (Culpan 2002, p.51) since key the firmââ¬â¢s units worldwide are considered as part of an integrate business unit, even if the method o f franchise is employed by the firm for securing global expansion. The establishment of long-term objectives is a critical part of the strategic planning process (Lussier 2008, p.123). The long ââ¬â term objectives have the following characteristic: the time required for their achievement can be long, usually more than a year (Lussier 2008). In the case of Dunkinââ¬â¢ Brands Group the increase of the number of the firmââ¬â¢s units worldwide can be considered as one of the firmââ¬â¢s long-term objectives (2013 Annual Report, p.2). The improvement of the firmââ¬â¢s ââ¬Ërelationship with its franchiseesââ¬â¢ (2013 Annual Report, p.2) is another key long-term objective of Dunkinââ¬â¢ Brands Group. The development of an effective business strategy can require different strategic tools; the organization chart is one of these tools. The organization chart shows the business units so that existing business infrastructure can fully support daily business operations (Karami 2007, p.163). Organization chart is quite valuable
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