'The Effect Of Motivation, Values And Involvement Of The Buyers In The Market\r'

'In each and e actually grocery the buyers argon unpredictable and therefore strategical selling should be in a demeanor that the commercialiseers bend the findings made by the buyers. Motivation, value and occasion of the buyers plays a very important sh argon in influencing the decision of the buyers. For a business organization to be unique from other competitors in the attention it takes to form a squiffy relationship with the current buyers and the potential buyers.Considering the set of the buyers, involving them in the decision making form and motivating them accordingly be almost of the ways that businesses can determination to squ be off the doings of the buyers. on that point is need to go out for on the insufficiency, value and stake of the buyer because all of the prosperous sales are made not because of the excellence of the point of intersections organism marketed but because the marketers either consciously or unconsciously nurse found a hum an reason to wherefore their increases should sell. The marketers need to get word the role of pauperism, set and interest of the buyers so as to submit a self-made sale.Businesses that misunderstand the supra role end up making untimely decisions concerning the manner of the buyer and and so they sustain significant losses. Research in any case involve to be carried surface to show the differences in the directs of motivation and sake between buyers who are acquire for business reasons and those who are purchasing for personal reasons. Understanding the values, motivation and the involvement of the buyers also helps businesses retain their customers and hence reserve a stable market and a matched advantage in the market.Due to the above factors which clearly show the grandness of the motivation, values and involvement of the buyers there is need to take away out a enquiry so as to provide more discipline to businesses on this topic. LITERATURE REVIEW In a b usiness context the manner of the consumers is referred to as the field of view of the reason why consumers purchase specific items during a legitimate period in a sealed place. In trying to understand the conception of consumer behavior a lot of enquiry has looked at it from a social, psychology and economics view.A lot of query has been carried to evaluate the behavior of the consumers but most of the research is carried out on groups of the consumers and fails to check out the behavior of a single consumer without the influence of the other consumers in the market. Most of the research that has been carried out studies the characteristics of consumers in groups so as to understand the take and preferences of a certain(a) group of consumers (Solomon et al: 121-135). This research oeuvre go forth guinea pig the consumers individually to understand personal inevitably and preferences of consumers.Studies have also been carried out to investigate the influence consumers get from their friends, families and the society as a whole. Consumer behavior also tries to study the consumer retention, the relationship of the consumers and the business and also the values of the consumers. Businesses need to consider the motivation of the buyers in order to improve their sales. There are two types of motivations of the buyers: psychological motivation and physiologic motivation (Hauftvet et al: 889).Consumer behavior studies are carried out to determine how the consumers use and thresh about the product as well as to understand how the products are purchased. Marketers need to understand the use of the products they deal with because this affects how a product is positioned in the market and how the marketers can influence the consumption of the product. Due to the fact that environmental problems arise as a expiry of disposal of the products purchased by the consumers it is necessary to study the disposal of products as this affects the motivation of the b uyers towards a certain product.The research depart contribute foregoing studies in that it go away look at the effect of consumer behavior on the society for example aggressive marketing of foods rich in high foods has atrocious effects on the health of the tribe (Henry, 2004: 256-262). In the early 1900’s flapping carried out a qualitative market research and suggested that the motives of the consumers are initiated by hide unconscious needs. However, most of the theories developed by Ditcher on consumer motivations have been disregarded in the modern marketing strategies (as cited in Ziems, 2004: 211).Ditcher place five stages involved in the motivation process as underlying need, drive, desire, goal and behavior. Consumer involvement is the increased state of consciousness that tends to motivate consumers to think about a product and seek selective reading regarding the product before they buy it. game levels of involvement of the buyers have been seen to in crease the attention of the buyers towards certain products and also the consumers place greater importance on the sources of the information relating to the products.This research pull up stakes also investigate whether there is more to motivating the consumers rather than unaware desires or wants of the consumers. Hein, 2006 noted that the only best way to hook a buyer into acquire a certain product is abject the buyers emotionally (Hein, 2006: 42). HYPOTHESES The level of motivation of the buyers affects the competitive advantage of the business. The value of buyers on a certain product affects the sales of the product. High levels of involvement of the buyers increase the information the buyers have regarding the product.RESEARCH METHODS In selection of the research systems to be use in this research, time acquirable for the research, the cost of the research and access to the information were the factors that entrust be put into consideration. For the successful completio n of the study it pass on be necessary to collect data from unlike sources to enable the business elicit items that the buyers want and not what the business thinks the buyers want. Both special and secondary methods of research go out be used in this study. twinklingary research testament involve making use of information that has been calm in previous studies. first-string data collection methods will also be used in this research. The methods used will include mail questionnaires, use of focus groups, sound surveys and direct observations. The research will focus more on the data collected through surveys because surveys produce more specific information regarding the buyers. The surveys will have open stop questions as well as close ended questions.Due to the fact that mail surveys are in the main inexpensive they will be prefer in this research to cut land the cost of the research. MEASUREMENT APPROACH accumulation of the data in this study will commence by informi ng the anticipate respondents of the need to carry out the research and how their responses will be treated during the research. The anticipate respondents will so be displace a copy of the questionnaire through mail. So as to minimize the chances of unanswered questionnaires the tec will take a model of the respondents from a group of the consumers.The sample will consist of people of all races, ethnical group and age. Follow ups will and so be done through the phone to look into that the respondents have received the questionnaires and they are willing to respond to the questionnaires. Observations will wherefore be made to understand the level of involvement of the respondents and how this affects the market of the product. After the questionnaires have been completed by the respondents the researcher will consequently collect all the questionnaires and crumple the data acquired.Analysis of the data will be carried out by use of SPSS and thusly graphs and charts will b e derived from the data to array the data in a more clear way. The researcher will then collect secondary information from previous studies that have been carried out. The secondary information feature with the primary information will then be used to show how the values, motivation and the involvement of the buyers affect the market of the product. statistical analysis will also be carried out on the data collected to test for validity and reliability of the data.DISCUSSION For the successful completion of this research contributions will be drawn from earlier researchers in the area. The marketers will also be expected to recruit in the research in that they will give experiences on how the values, motivation and involvement of the consumers have affected the marketing of their products. one of the major difficulties expected during the research is loath respondents. This will result to unanswered questionnaires hence gaps in the expected data.An error may occur in the obser vation method of collecting information, this happens when the researcher observes the wrong behaviors of the sampled population. There will be need for come along research in this area to clearly identify the measures that business organizations should take to ensure that the buyers are more involved in the business activities. WORD COUNT: 1, 480 train CITED Haugtvedt P. Curtis, Paul Herr and Frank R. Kardes, (2008), Handbook of consumer psychology, Illustrated Edition, impudently York, CRC Press Hein, K. (2006, October 2). Inside the Mind of the Marketer.Brandweek, 47(36), 16-21. Retrieved July 22, 2009, from the schoolman Search Complete database Henry Assael, (2004), consumer behavior: a strategic approach, illustrated Edition, Boston, New York, Houghton Mifflin Publishers Solomon R Michael, Gary J. Bamossy, Soren Askegaard, (2001), Consumer behavior: A European perspective, Second Edition, New York, Prentice Hall Publishers. Ziems, D. (2004, June). The morphological Approa ch for Unconscious Consumer Motivation Research. daybook of Advertising Research, 44(2), 210-215. Retrieved July 22, 2009 from EJC database\r\n'